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Carrier Wonders = Addy and Telly

Another :30 spot for Wonders Imperial Tombs of China captured best of show in the Memphis Addy awards for Sossman Bateman McCuddy Advertising. Memphis, Tennessee-based Bill Carrier III directed and shot on 35mm piece capturing a Chinese seal ---revealing, in slow motion the 'Wonders' logo on period parchment.

Telly awards were also gathered for the CarrCon Production of Imperial Tombs of China exhibit video -- a 48-minute experience. Carrier directed and lensed over 20 artifacts on 35mm as well as shot first and second unit for two nights in the exhibits with Sony's Digital DVW 600 and DVW 700 cameras. "The unique ability of chip-matching the cameras was a true advantage to lensing in the digital domain," says Carrier, adding that he filtered each camera identically and utilized HMI lighting which complemented a dramatic wraparound look. Carrier credits Sony's cameras for delivering an "incredible contrast range" previously unattainable on videotape.

The show has since been translated into Spanish and Portuguese for international distribution. Dan Conaway was writer, David Perry the editor, and Pete Pederson created the original score.

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