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Image Campaign for WREG

Memphis, TN -- "I love the shimmer that comes off the skin when an HMI is used as a backlight. Make it look like the sun or create a different style with diffusion -- opal, 216,251, grid, muslin or Tough silk. Give it a character with Bastard Amber or chocolate. Combining this treatment while changing the florescent in the room to Chroma 50s and changing the practical to a BI delivered all the ambiance needed to compliment the flame and barbershop choreography. I used an ARRI SR II with Cooke 10-100 Kodak film stock was 7293 and 7296.

Sometimes I used an extended eyepiece to give hand-held a more fluid motion. This seems to allow for that extra reach. When lensing a controlled hand-held situation, position the talent so as to maximize your storyline. Rehearse the move with one eye through the lens and one eye observing the peripheral opportunities. Follow your gut. It always works." William W. Carrier III DP IA 600 Burning head was one of eight situations used for WREG's newlook and image campaign composited by VDO Images in Clearwater, Florida.

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